Account-based marketing examples: 10 campaigns

These include publishers like Haymarket Media, lead generation companies that track whitepaper downloads and webinar signups, plus a smattering of actual vendors. Bombora, for instance, quantifies intent with a sophisticated data pipeline that's aggregated from a mix of B2B media sources. Or, in industry terms, which companies have shown "intent"? Top-tier clients should be front of mind when the product team conceptualizes new features and offerings, he said — not just when sales and marketing sells them.

ABM, or key account marketing, is a revenue-driven strategy that aligns marketing and sales to target and engage high-value accounts as individual markets. You’re one pixel away from identifying and converting more warm leads into high quality pipeline. Focus on the fundamentals first, measure your results, and iterate based on data rather than assumptions.

For B2B teams, combining these tactics with tools like Warmly—which identifies website visitors and automates engagement—can accelerate results. Instead of waiting for a rep to manually follow up, that contact is routed into a tailored AI SDR campaign powered by our integration with 11x. What followed was a complete transformation of Coalfire’s ABM motion, delivering measurable gains in pipeline, engagement, and sales alignment. The result is an ABM strategy that proactively moves accounts through the funnel, using real-time signals and intent data to determine who to engage, how to follow up, and when to loop in reps. This way, instead of waiting for prospects to fill out a form or show blatant intent, Caddis built a proactive ABM system that met accounts where they were, based on real-time behavior, not guesswork.

The result was a 60%+ increase in engagement (page views, time on site) on their ABM pages. Deploy deal-based ABM for very large opportunities or late-stage deals that justify intense resources. This could mean quickly researching the account, assembling a tailored pitch deck, fast-tracking custom content, and orchestrating a blitz of coordinated outreach within days. The moment an unplanned but promising account surfaces (say, an inbound from a Fortune 100 company, or a competitor’s customer showing interest), the marketing and sales teams spin up a mini-ABM campaign on the fly.

Terminus's gifting through Sendoso

How does automated lead routing support account-based marketing execution? And sometimes sales and marketing operate on different priorities, which weakens the entire strategy. Others target accounts that were never a good fit. What are the most common mistakes companies make when implementing ABM?

• Choosing the right ABM strategy depends entirely on your goals, resources, and the nature of your target accounts.
• This made the whole process more streamlined, efficient, and engaging for the customers.
• Account-based marketing campaigns dedicate sales and marketing resources to nurturing and converting specific high-value accounts.

Across the dataset, deals with 4+ sessions won more often than zero-session deals in 71% of pipelines analyzed. Using aggregated, anonymized Deal Intelligence data, I connected demo activity to real CRM outcomes, then compared deals with Storylane demos against deals without, inside each pipeline. This report analyzes ~68,000 deals (~50,000 of them closed) across 20+ anonymized B2B SaaS pipelines to measure what interactive demos actually do to pipeline metrics. This report analyzes ~68,000 deals (~50,000 of them closed) across 20+ anonymized B2B SaaS pipelines to measure what interactive demos actually do for pipeline metrics.. This can help you build stronger relationships with your target accounts and increase their engagement with your brand. ABM allows you to create personalized marketing and sales messages that speak directly to individual accounts' needs and pain points.

The goal of ABM is to create meaningful relationships with current customers as well as to identify and engage new prospects that align with the organization's ideal customer profiles. It is an effective way for businesses to create and execute personalized campaigns that are tailored to meet the needs of individual customers or potential buyers. Featured partners with unique LinkedIn-focused services and functionality include Terminus, Demandbase, Adobe, HubSpot, and more. In addition to built-in capabilities like Account Targeting, LinkedIn also offers a variety of partner solutions and integrations to help take your ABM efforts on the platform to new heights.

This is where modern account based marketing automation strengthens execution and precision. At the same time, resources are used more efficiently. And results often show stronger ROI compared to broad campaigns.

You should get your hands on their contact data or follow them on social media. However, if you haven’t interacted with any decision-makers of your target accounts, then Instances of account-based marketing those campaigns would mean nothing. You can also like, comment, and share their post to increase engagement. People usually post their challenges and pain points on their social media profiles. Failure to personalize will result in your email ending up in the trash folder — and you definitely don’t want that.

Direct mail ABM for enterprise re-engagement

You can only target as many accounts as you have resources for, meaning most ABM teams will only be working on a few deals at a time. However, if you’re in the B2B realm and can cater to enterprise-level companies and close deals that reach hundreds of thousands, then ABM might be a good fit for you. Account-based marketing is a customer acquisition approach that identifies target accounts and creates personalized marketing campaigns to attract, engage, and convert those companies. Discover how GrowthJockey's – Full Stack Venture Builder approach to account based marketing, powered by Intellsys.ai, helps enterprises achieve 3x faster pipeline velocity. Why does account based marketing deliver such dramatic results?

This approach moves advertising from a broad, persona-based model to a focused, account-centric one. LinkedIn's advertising platform provides a prime example of account based marketing by enabling B2B marketers to target key decision-makers with precision. Flaws in the data pipeline can lead to missed opportunities and misaligned efforts. The campaign's strength lies in the seamless integration between marketing automation, web analytics, and CRM systems, all working together to inform the sales process.